In 1980, my friend invited me to shop for her wedding dress at Running-of-the-Brides-One-Day-Sale at Filene’s Basement in Manhattan. Once a year, hundreds of brides-to-be would rummage through drastically reduced designer wedding gowns in search of the perfect dress. It was pure pandemonium. Continuously, a merchandise stockman wheeled in jam-packed garment racks through the crowds

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